Drinking wine like a real douche. F@#$ YEAH!
Timely that Priceline has decided to throw it’s icon William Shatner into a ravine (literally). Brad, Peter and I were just yesterday discussing how brands handle the ultimate expiration of a brand spokesperson.
Hats off to Priceline, who did this in a rather deft way that killed off the mascot, and did so elegantly.
City to launch website to track residents’ weight loss
The Boston Public Health Commission will launch a citywide campaign this spring, inviting residents to log in to a website where they can record their starting weight and their goals and track their progress, executive director Barbara Ferrer said in an interview. The website will include a database of places people can go to exercise.
Most eye doctors use the Snellen chart because it was designed very intentionally. Certain letters help detect astigmatism better, for example the V on the bottom row is often confused for a Y. E can look like B, D looks like O, etc. The font is also very specific and the spacing and thickness of the lines are also scientifically derived. A minor thing is that doctors also have the chart memorized and are observing the patient carefully and seeing if they’re squinting, tilting their head, slowing down, etc. We don’t want to also be checking if you’re right about the letters too, so it’s one less thing to be multitasking on. There are also a couple other intentionally designed charts, such as the ETDRS and the Bailey-Lovie chart, which has a few versions to minimize memorization. But these tend to be actual paper charts (often used in vision screenings or for specialized vision exams such as low vision). Most projector charts are Snellen.
The Page Turner
The smudge on this wall looks like Mitt Romney. (Taken with Instagram at Cambridgeside Galleria)
Boston guy, creative thinker, digital doer. I'm an advisor at Custom Made and Vice President, Digital/Social Strategy at Hill Holliday. Thoughts are my own. More on me here.
