1. I’ve taken some crap from co-workers for my loud sock choices lately. So it was nice to see this piece in a recent NY Times style article. In a land where the uniform — jeans, hoodies and flip-flops — is purposefully nonchalant, and where no one would be caught dead in a tie, wearing flashy socks is more than an expression of your personality. It signals that you are part of the in crowd. It’s like a secret handshake for those who have arrived, and for those who want to. In case you’re wondering (and you probably aren’t), my go-to brand is Happy Socks. You can find them at Uniform, in Boston’s South End.

    I’ve taken some crap from co-workers for my loud sock choices lately. So it was nice to see this piece in a recent NY Times style article.

    In a land where the uniform — jeans, hoodies and flip-flops — is purposefully nonchalant, and where no one would be caught dead in a tie, wearing flashy socks is more than an expression of your personality. It signals that you are part of the in crowd. It’s like a secret handshake for those who have arrived, and for those who want to.

    In case you’re wondering (and you probably aren’t), my go-to brand is Happy Socks. You can find them at Uniform, in Boston’s South End.


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About me

Boston guy, creative thinker, digital doer. I'm an advisor at Custom Made and Vice President, Digital/Social Strategy at Hill Holliday. Thoughts are my own. More on me here.