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"People are social creatures, and ‘checking in’ is a way of sharing who you are and what you’re doing. But sharing location alone isn’t compelling enough on it’s own, and people are looking for ways to share their personal interests and passions. The trend is away from location sharing and towards ‘lifestyle sharing’…"
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"But there’s a cost to these Open Graph applications that is as imperceptible as the effort required to share through them. As the market literally becomes flooded with these passive sharing actions, what happens to their social value?"
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"Next time you are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Instagr.am or Quora, keep in mind we’re playing a role in a movie: edited, directed and starring us."
About me
Boston guy, creative thinker, digital doer. I'm an advisor at Custom Made and Vice President, Digital/Social Strategy at Hill Holliday. Thoughts are my own. More on me here.
